Welcome to the Green Brewery Project

People know what they want and they want beer. That’s good news for aspiring and established breweries everywhere, but it’s going to be the smart breweries that survive and thrive through changes in consumer preferences and spending. A brewery can do a number of things to position itself for long-term success. Among them is sustainability. Against the backdrop of rising energy and water costs, a leaner business that delivers a quality product with less is a smarter business. At the same time, Joseph Six Pack grows increasingly environmentally conscientious and savvy. Craft beer is more than malt, hops, and yeast–it’s culture. Breweries that can distinguish themselves along real sustainability parameters will find an edge among consumers today and tomorrow. Sustainability is like beer; it’s good for everyone.

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The Green Brewery Project (GBP) is a not-for-profit (501c3*) sustainability consulting venture that originated from research at the University of Michigan. Our mission is to offer creativity in energy and water systems analysis to help craft breweries enhance their sustainability and their bottom line. Like the businesses of our clients, ours is a labor of love–for us it doesn’t get any better than beer and sustainability in one place. And unlike the pirates of the consulting world, we’re not-for-profit–and we cost less than your auto mechanic. Because you shouldn’t pay for your consultant’s yacht..
*The Green Brewery Project is an initiative of 501(c)(3) Green Community Ventures.

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